No-Watch UK Limited is UK based company founded in 2012. Company produces small batch custom watches.
In 2013 company launched new product line under its own brand: No-Watch.

Initially, two categories of watches were produced. The first category was low-cost and medium-priced electronic-based watches with quartz movements. These watches do not possess fascinating features as they are basically used for timekeeping. Second category is expensive collectible watches that have purely mechanical based movements and are powered by springs. These watches have special and sometimes custom features.

In last 3 years we release 34 different models of unusual 24-hours, single hand and backward watches under No-Watch brand.
All models from our collections are of Limited Edition (500-750 pieces, max.) and are individually numbered.

Designer of our 4th collection

Since the young age of five, Gustaf Bergström has followed in his father’s foot-steps of appreciating aesthetic beauty. Growing up Gustaf would marvel at in-tricate architecture and small nuances in nature no one else seemed to notice. You could say he’s been a designer since he was a child, but he didn’t realize it until later in life. His career truly started just after college when he won an honorary award in graphic design from a prestigious contest based out of Sweden. This is when he realized his talents could truly make a difference in the world around him.

For the next few years he traveled the globe and was esteemed in various countries for his visual stunning art that encapsulated his love for all things beautiful, but it wasn’t until 2010—in his 30’s—that he developed an interest in the design of watches. Incorporating his lifelong love for nature and architecture and unusual facets of life, he began sketching watch designs and never looked back.

Since then, Gustaf has designed dozens of unique and gorgeous watches that are seen on the wrists of many professionals, creative's, and adventures around the world. His designs capture every element of the world around us, making them perfect for any personality, age, and style. With a true passion for art, nature, and just plain living life to the fullest, Bergström’s profound legacy in the artistic realm is only just beginning.

Gustaf Bergström

After 5 years of producing rare and unusual watches, company starts own new brand - Svalbard.

Visit official Svalbard website to view our new collections.



We would be pleased to start a partnership with private resellers, dealers and trade companies. Just send a message to us!

Contact us